Well-known Marketing Experts Lecture at MIM-Kyiv

Ukraine’s leading marketing expert Andriy Dligach, CEO of Advanter Group one of the biggest marketing research companies in Ukraine lectured for PMD «Marketing» students at MIM-Kyiv on July 4-5, 2008.

During his «Marketing Strategic Planning» course Mr. Dligach paid special attention to the different market management instruments. He was also very specific about following two fundamental principles in marketing strategic exercise: systematic approach and innovation.

«I enjoy my teaching experience at MIM-Kyiv. It’s my pleasure to work with high class professionals. I think Prof. Oleksiy Vynogradov is one of the best marketing professors in Ukraine. And working with MIM’s audience is a very special experience. All of them are mature personalities with unique experience. It is more of discussion and sharing experience than just preaching».

«Obtaining practical skills is very important in Ukraine. Even regular higher education institutions attract industry practitioners to their programs. And that makes it different from academic approach of Russia. But the right mix of theory and business practice is crucial because just skills do not last long», says Mr. Dligach. «Therefore, MIM adequately meets the challenges of time not only by providing maximum practicality but also the giving the participants rigorous theoretic knowledge».

Ms. Olena Konovalova, Head of Legal Unit for Procter & Gamble, Ukraine and MIM-Kyiv visit professor agrees that practical skills and motivation are crucial for business schools students. This year she talked about advertising in Ukraine, legal aspects competition in advertising and Ukraine’s FMCG consumers’ profiles.

«I believe that Ukraine’s best business people study here, at MIM and they play special role in moving our country forward», says Ms. Olena Konovalova.