PMD “Marketing” Insights

PMD “Marketing” 2007 – 2008 is nearly over in MIM. The whole program is about making the most value out of marketing actibities.

       

Our students, marketers from different industries from all over Ukraine share their opinion on:

-        quality of the program

-        applicability of skills and knowledge obtained

-        career development

 

Ms. Anna Shyrolapova, Commercial Director for “Malev” (Air Carrier) Representative Office:

I work for “Malev” representative office and have to carry out marketing plans developed in the headquarters. That is why I feel a need to fresh up my marketing knowledge. And I pay my tuition on my own. But when my bosses have learnt about my studies they offered me bonus program to reimburse my expenses. Both they and I are sure that I will return my investments by my new performance.

The program is very effective for me as a marketer and for my further professional development. I have developed quite a new vision. As a result I approach differently what I am doing every day. All courses of the program including “Investment Management” and “Mathematical Methods in Marketing” are marketing oriented very practical. They are instrumental in mastering the ideas of return on marketing investments

Program’s main advantage is its real life orientation. Due to Dr. Oleksiy Vinogradov’s course which is built upon the real cases we can see how marketing decisions influence a company’s performance. Industry diversity on the group assists in finding out the solutions with help of marketing instruments. Workshops and case studies are good vehicle to bring theoretical knowledge into our day-to-day activities.

And the most important lesson learnt is that life long learning is the best investment into successful career.

 

Ms. Yulia Timoshkina, Marketing Department Analyst, “Schering Plough”Representative Office

PMD “Marketing” is a very useful and interesting program. But my brightest impression is MIM’s faculty. No manual can substitute interaction with the professors. Their knowledge, experience and caliber multiply the effect of their classes. We are sorry that we are nearly through with our studies. But each professor gives us his/her contacts and we understand that he or she is the best engine for our network of professional contacts that facilitate our professional success.

I had decided on studying when I understood that I got the most of my on-job experience. I was afraid of hanging behind the latest trends of my profession.

I am applying my new skills and knowledge by offering better solutions and better analysis. And my bosses give me better opportunities than before. My background is in pharmaceutical and PMD Marketing is very complimenting to my knowledge and a good vehicle for further career advancement.