Yuri Navruzov becomes a scientific editor of translation of the book by a well-known expert in theory and practice of modern brand management M. Lindstrom “Brand Sense”

A Russian translation of the new book by Martin Lindstrom, a well-known expert in theory and practice of modern brand management, has recently been published by “EKSMO” publishing house.

How to create a brand affecting all human senses? How to shape a sense of a brand? Is your brand ready for its distinguished position in the world of sensor branding? An enthusiastic reader will find the answers to these as well as some other questions in the book.